Friday, 20 April 2012
Thursday, 12 April 2012
Evaluation: Question 4
In my opinion technology was incredibly useful throughout this project and without the up to date and complicated software I feel that our video and print products wouldn't be nearly as professional looking as they are. The theory of Technological Determinism took a big part in what was and wasn't possible when producing our music video. Throughout the filming and editing processes we had to use what was available, for example we had to use a college camera to start with the filming and then due to availability we had to switch to other cameras every now and again which I feel affected the quality of some of the clips that we used, for example the clips of the clown performance. I feel as a group we managed with all of the technology and we used online tutorials and instructions to help us get the effects and styles we wanted, therefore I feel like we weren't held back by complicated software and we determined what we made with it and not the other way around.
I think as a group we used creativity and new technologies to our advantage and I think the interactivity of both worked really well for us. We analysed and studied things that influenced us, but in the end came up with our own ideas and technology didn't determine the ideas that we came up with. By coming up with ideas and using technology separately I don't think that we were hindered by all of the new and complicated software that was open to us.
Interactivity was a big part of this project the use of web 2.0 features such as social networking sites and media sharing sites. In order to be organised our group made a Facebook page that was only open to us, we could then talk, organise and develop ideas outside of lessons in order to maximise time management. We also created a separate YouTube account for us to upload audience feedback, rough cuts and final drafts of videos, so that they were available to all of us at any time. We also used these sites to interact with our target audience and receive feedback on our print products and videos.
Monday, 9 April 2012
Evaluation: Question 3
Throughout this project as a group we found that audience feedback was very useful, and when we got stuck for ideas of were unsure about what direction to go in next we all found that focus groups and feedback was usually the best thing to do. As a group we did four focus groups on our video and I did my own audience feedback when trying to choose fonts for the print products. The first focus group we did was a class activity, we presented our ideas in a presentation and then we received written feedback from our class mates, we then organised a large focus group that contained people of our target audience to back up the written feedback we had gotten. These initial focus groups were to certify and solidify our ideas and to find out how understandable, achievable and impressive people thought our video would turn out. After gathering very positive feedback on our ideas we then started to plan, film and edit our video. Whilst going through all of the processes we felt we didn't need audience feedback for a while as we didn't really have anything to show them for a long time as everything still needed to come together.
After editing for a long time our group started to slow down and we started becoming stuck for ideas as we weren't entirely happy with our first cut of the video, so this was when we decided we needed more focus groups.
Here is an example of a focus group talking about our rough cut.
Overall as a group we got very good audience feedback, and we took into consideration what feedback we were getting. For example after doing two focus groups on our rough cut we were told that some performance elements might help with the overall effect. We considered this as a group and decided that performance was what we needed to move the video up to the next level, so then we went about organising everything we would need to film the performance sections and then went out filming for a second time.
After finishing a final cut for the music video I did some research of my own, to see what the target audience felt about the video, I did this using a instant messaging programme called Skype, and here is the conversation:
I used a member of our target audience when completing this conversation, I did this so that my feedback was accurate and useful. Overall my interviewee like the music video and understood the basic story line of the video they liked how we had taken a rather cliche point and put our own spin on it, to make it as original as is possible in the media world. I believe they have been affected in the expected ways, as they have questions about the video but don't find it extremely confusing or complicated. The interviewee also understood who the video would be aimed at and agreed that it was made for the correct genre of music.
This feedback is regarding the final cut of our music video so the changes that I think should be made are purely hypothetical, for example I agree with the audience member that the story line could be made clearer, but I like the way that the audience has questions about what is going on, personally I think this produces interest in the band and other videos.
In order to make sure the audience feedback that we received was as useful as possible we also made sure it was qualitative, this means it was accurate and the answers were thorough, as opposed to yes and no answers.
For all kinds of media products a brand identity is essential, it differentiates from similar products on the market and also creates a coherent collection of products that are visually linked together. There are several thinks that link media products together and they also work as a base when producing them, these things are called conventions. A house style is a necessity, for this you have to keep your target audience in mind and come up with a style that suits and appeals to them. The brand identity is really the most important part of producing media texts and products, as if people are browsing in music shops or looking through a magazine it is the visuals that need to stand out from similar products on the market and the visuals are what makes a person buy products.
After editing for a long time our group started to slow down and we started becoming stuck for ideas as we weren't entirely happy with our first cut of the video, so this was when we decided we needed more focus groups.
Here is an example of a focus group talking about our rough cut.
Overall as a group we got very good audience feedback, and we took into consideration what feedback we were getting. For example after doing two focus groups on our rough cut we were told that some performance elements might help with the overall effect. We considered this as a group and decided that performance was what we needed to move the video up to the next level, so then we went about organising everything we would need to film the performance sections and then went out filming for a second time.
After finishing a final cut for the music video I did some research of my own, to see what the target audience felt about the video, I did this using a instant messaging programme called Skype, and here is the conversation:
This feedback is regarding the final cut of our music video so the changes that I think should be made are purely hypothetical, for example I agree with the audience member that the story line could be made clearer, but I like the way that the audience has questions about what is going on, personally I think this produces interest in the band and other videos.
In order to make sure the audience feedback that we received was as useful as possible we also made sure it was qualitative, this means it was accurate and the answers were thorough, as opposed to yes and no answers.
For all kinds of media products a brand identity is essential, it differentiates from similar products on the market and also creates a coherent collection of products that are visually linked together. There are several thinks that link media products together and they also work as a base when producing them, these things are called conventions. A house style is a necessity, for this you have to keep your target audience in mind and come up with a style that suits and appeals to them. The brand identity is really the most important part of producing media texts and products, as if people are browsing in music shops or looking through a magazine it is the visuals that need to stand out from similar products on the market and the visuals are what makes a person buy products.
Thursday, 5 April 2012
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