Rough Cut and Audience Feedback

We now finally have a rough cut of our video!
For the moment the rough cut isn't for the entire length of the song as we wanted to be able to add in any bits if we needed to, based on our audience feedback and focus group. And here is the rough cut:

This is the video that we showed to our focus group, we also filmed the session so that we could look back on what the questions were and the exact comments that people made. The questions that we asked in our session were:


Does the music video appeal to you and why?
What is your favorite part of the music video and why?
Is there anything you would change or improve on?


And here are the videos:

From our feedback video it is clear that they thought the performance element needed to be added as they thought it was important and would change the video from a short film into a music video. They also thought the difference between reality and flash backs needed to be more obvious and they suggested a colour change for the lower quality clips would make the overall appearance better and would also help distinguish and make the whole concept for the video clearer. 


Due to our group as a whole not being happy with the rough cut due to quality and the purely narrative concept, we sat down and discussed where to go from here. We decided that we now definitely needed a performance element so we went about organising filming times, costumes and new actors. We also learnt how to change hue and saturation on particular clips and how to overlay a sepia filter.

Time Management update

After finishing our filming on Monday the next couple of weeks will be filled with editing. Due to us not incorporating half term into our calendar things are still going to plan just a week later. Also as we wanted to film in a public place that was constantly in use we had a lot of set backs regarding the assembly rooms and we had to work around there time table as best we could, but in the end we did get all of the filming finished. We are hoping that the editing will take about 2 weeks and that we will have a rough cut by sometime next week, in order to get an idea of what our target audience think about our video and things they think could be improved. 

Photographs from Filming 10th February

These are some images that we took when we were filming the performance part of our video.Filming photographs

Friday 10th February

Our plans to film on Monday the 6th had to be cancelled due to one of our actors not being able to get into college due to the snowy whether, although this is a set back we still starting preparing for the next opportunity to film which was Friday the 10th, this is our plan for the filming:

Filming: Monday 6th of February

Filming Rearrangements

Due to our main actor Luke (the clown) being unavailable on Thursday 2nd of February and possibly unavailable on the Friday after, we scouted around college too find someone of a similar standard and someone who would fit the brief, after being unsuccessful we received a phone call from Luke saying he would be able to film on Thursday and Friday after.
So with our free time, we decided to get organised and arrange what shots we had to get, what makeup we should do and all the little things that would hold us back when it came to filming. After doing all of these things we shot the opening and ending scenes on Friday 3rd of February and now things are under way. 

Risk Assessment and Location Shots

We have discussed as a group locations that we think will be suitable for our video. Ideally they will be somewhere we can all get to easily and that will look authentic. The main location of our video is the theatre our clown is performing in, we have chosen the Ludlow Assembly Rooms as it is a professional theatre that suits the style of our video.It has a large stage and dressing rooms and our group has links with the people who run the theatre, which is important as we will need permission to film and possibly some technical help. We had a meeting with the stage manager at the assembly rooms and he gave us permission to film, as well as emailing us information about when we should schedule our shoot.


Our other locations are around Ludlow town centre, outside a cafe, a jewellery shop and by the river. We have decided on the places in town we wish to use and we will ask permission from shopkeepers on the day, as we are only shooting outside their shops and we can easily find replacements if necessary.
When looking for locations we took note of any health and safety problems and then wrote our a risk assessment table.

	Potential Danger	Potential Outcomes	Actions to Avoid Outcomes	Comments
Assembly Rooms	Tripping on cables, equipment backstage	Minor Injury	Clearing the spaces we will be working in
	Falling on backstage stairs	Serious Injury	No running backstage
	Hurt using Diablo or Spinning Plates	Serious Injury	Act sensibly when using Diablo etc. Give actor plenty of space.	Make sure Luke is comfortable using the equipment, don’t attempt anything too difficult.
	Dropping the Camera	No Injury, Serious Damage to Equipment	Check camera is secure on tripod, use camera strap
	Falling from Balcony	Very Serious Injury	Act sensibly, don’t lean far over the edge
General	Hit by a car	Very Serious Injury	Act sensibly when crossing roads etc., when filming make sure you are well on the pavement	Very Unlikely
	Pedestrians tripping over tripod	Medium Injury	Have someone watching passers by, don’t place the tripod in very busy or small pavements
	Tripping in High Heels	Minor Injury	Don’t run or walk in unsuitable conditions
	Falling in the River	Serious Injury	Don’t run or walk close to the edge