For the moment the rough cut isn't for the entire length of the song as we wanted to be able to add in any bits if we needed to, based on our audience feedback and focus group. And here is the rough cut:
This is the video that we showed to our focus group, we also filmed the session so that we could look back on what the questions were and the exact comments that people made. The questions that we asked in our session were:
Does the music video appeal to you and why?
What is your favorite part of the music video and why?
Is there anything you would change or improve on?
And here are the videos:
From our feedback video it is clear that they thought the performance element needed to be added as they thought it was important and would change the video from a short film into a music video. They also thought the difference between reality and flash backs needed to be more obvious and they suggested a colour change for the lower quality clips would make the overall appearance better and would also help distinguish and make the whole concept for the video clearer.
Due to our group as a whole not being happy with the rough cut due to quality and the purely narrative concept, we sat down and discussed where to go from here. We decided that we now definitely needed a performance element so we went about organising filming times, costumes and new actors. We also learnt how to change hue and saturation on particular clips and how to overlay a sepia filter.
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