To get more feedback about our concept we held a focus group with people we think represent our target audience. Our target audience are all digital natives and so the easiest way to communicate with them and organise an event is by using social media. To organise our group we created an event on Facebook and invited people we thought were suitable, this included a time and place to meet us.
Overall the feedback we got was very positive, the group thought we had a very creative and original idea. They agreed that it was something they would watch and wanted to see our video when we created it. They think the video will suit the style and genre of the song and although they did comment about the female singer and whether this matched the male lead actor. The song does also have a male singer, though we will have to make sure that is it clear the male character is the focus in the video. Again there were concerns about how authentic the video would look, in particular the setting, though they thought the Assembly Rooms were a perfect set.
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