Music Video Analysis: Bruno Mars, The Lazy song

This video is very much a performance based video, featuring Bruno Mars surrounded by backing dancers dressed up as monkeys. The idea is that the monkeys are Bruno Mars’ friends or 'home boys' and they are hanging out at his house, ignoring all of their responsibilities.




The video has a webcam/homemade recording effect and there is no editing due to this. The one shot is a constant mid shot, showing a boys bedroom in the background. The pop genre is shown by a dance routine and the artist performance. The dance moves match the beat of the music and instruments are shown throughout and this reflects the pop genre.


The video represents the male gender as lazy, although the setting (male bedroom) isn’t at all messy and the monkeys try to represent that the boys are cheeky. The audience of mainstream pop is aimed at youth 16-24 and is mainly teenage girls and this is represented by the artist always being in the shot. 

The institution is Atlantic and Elektra and this is a mainstream record label. The mainstream institute is not really reflected in the music video as the home video style makes it seem cheap to make, although it probably cost a lot to hire the backing dancers and this means the video does not reflect the money spent. It is also one unbroken camera shot.
 As far as redundancy and entropy are concerned, everything is how you would expect it to be, except  for the monkeys, which aren't often featured in music videos.

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