Thursday, 8 December 2011

Paramore Advertisement Analysis


This advert is half a page in Kerrang! Magazine. The advert is a very simple black and white photograph of to angle ornaments on a wall. The text is very simple, using thin white lettering and also a calligraphy type font this could represent purity and innocence, which is shown in the angels. After some research the back of the album cover has a photograph of a wall in the lead singers house, with lots of frames, and the angels that feature in the advert are shown in the booklet inside the digipak and were a gift from someone, and they mean a lot to her. 
The advert doesn’t contain the band or any instruments, which shows the fame of the band. The angle also could be said to juxtapose the name of the single, which is ‘ignorance’. I think that the advert is only half a page as there is not that much to advertise, as it is only a single, and also there isn’t that much going on in the image, which means half a page is substantial enough. 
The image is taken using natural light, which means there are no shadows, which continues to connote the innocence of the photograph. Included on the advert is the bands website, and a brief description of what you can find there, which is another way of getting more fans. As a whole the advert looks more like an advert for an emotional genre, although the band does slow and meaningful songs the overall genre is pop rock, and the advert doesn’t really convey this.
 The angels are very redundant and they are shown in the way that people would normally portray or expect angels to look; the entropic part is that they are sat in a wall, and they wouldn’t usually be there. The audience for this band and genre would be teenagers of both genders. 

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