This is an advert for a magazine, advertising Flo Rida’s new album. The image is very minimalist and basic, but shows the artist, wearing expensive looking accessories, which is characteristic of the rap/hip hop genre. The font on the advert is quite chunky and has rough edges, which could symbolise how Flo Rida feels about himself or his background. The F in the font also morphs into a gun on one side this also backs up the stereotype of gang culture. The album is called ‘roots’ and has a chunky font but with swirly ends, which represent the roots of a tree, it also has dots in between the letters, which symbolises that the word stands for something. In the background of the image there is also a tree and some wildlife, which has a blurry effect so that the concept isn’t so obvious or take away from the image of the rapper. The white font is used so that it stands out against the complicated background and is also a focal point of the image along with the white of the rappers t-shirt. In the corner of the image is an Atlantic logo which is the record label that has signed Flo Rida, they have subtly used a bright white against a shadowy part on his t-shirt, which makes the logo clear but doesn’t make it take over the design. There is nothing entropic about this advertisement, everything is very genre specific, and how you would expect a rap/hip hop advertisement to be like.
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